![]() They also helped communicate the message directly. What was really important is that these posters" could be used in promotions, such as IGN's front page, said Levy. "We had three posters made to help communicate the three main ideas of the game - assemble your party, build your kingdom, and be legendary. One tool that was invaluable was the creation of key art for the game. Three press releases, distributed by EA's PR team, got traction from blogs like Destructoid, Kotaku, and IGN - which was due to those efforts and also the appeal of the Dragon Age brand, he thinks. ![]() ![]() In his GDC Online talk Tuesday, Ethan Levy of BioWare San Francisco revealed that Facebook game Dragon Age Legends' promotional campaign got a lot of likes, but not much else.Īlmost 40 percent of the likes the game got on Facebook were generated by promotional efforts - counting likes appearing within two days of each major promotional effort. ![]()
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